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The Nordic Shop

The Nordic Shop, a Scandinavian Lifestyle Store and so much more . . .

The Nordic Shop is a small family based business that has always called Downtown Rochester home since 1974.  The Nordic Shop specializes in Scandinavian Lifestyle products that are authentic and genuine.  Many of our companies are over 100 yrs old and take pride in the quality of their products.

In Scandinavia there are several values that go back to early Viking Times and are still true today for which we have founded our store.  "Quality over Quantity", "There is no such thing as bad weather, only bad clothing", and "Take care of your resources and you will take care of your future".  Our suppliers all create products with those values in mind.  That is why your Dale of Norway sweater is generational.

As the seasons change so does The Nordic Shop.  Right now we are in Winter and you will feel like you have been transported into a Magical Scandinavian Winter Wonderland, complete with all the Christmas trimmings.  You can't walk through our store without getting a huge smile on your face.  It truly is a Magical Time!

No matter what the Season The Nordic Shop is always there to make your life a little bit more Scandinavian.  Ecology and sustainability are things that always mattered to Scandinavians.

Stop by and let us introduce you to our Brands.  If you can't stop by in person, you can always find us on the Web at www.TheNordicShop.net.  We also offer concierge shopping for your convenience.

Brands you will find at The Nordic Shop:

Dale of Norway, Classice Scandinavian knitware for over 140 yrs. The Nordic Shop is Dale’s Premier Dealer, a title created for them by Dale 4 years ago in recognition of over 40 yrs of carrying Dale of Norway. The Nordic Shop carries the full line from Dale of Norway both in store and on line 12 months out of the year.

Helly Hansen, Founded by Norwegian Sea Captain Helly Hansen back in 1865. Helly Hansen has always stood for the ultimate in protection from the elements. The Nordic Shop carries a boutique collection that changes with the seasons. “There is no such thing as bad weather, only bad clothing”.

Fjallraven, Born in Sweden Fjallraven has come to represent the finest in outdoor wear and equipment highlighted by its Kanken Series of Back Packs. Each piece of Fjallraven comes with instructions of how to recycle it and most of the materials used in the line are all recycled, including the wool. Fully functional and enviromentally friendly. Available in store and on line.

Oleana, Over 26 years ago Oleana recreated and reimagined the Norwegian Sweater. Ever since then they have become a beacon of new design in Norwegian knitware. The Nordic Shop has carried Oleana ever since its first collection and is proud to be a Flag Ship Store for Oleana in the US as well as on line.

Hestra, Started in 1936 Hestra has always been dedicated to making the best quality gloves and mittens possible. They are now a 4th generation company still located in Sweden and still only making the highest quality gloves and mittens. Each design has to pass a rigorous design and quality review before it can be added to the line. We carry Hestra through out the year, but Winter is the true season for Hestra. Each glove is still bench made of the finest materials and is designed to give you years of comfortable wear.

Danish Silversmiths, Each piece of the Danish Silversmiths collection is based on designs of Denmark’s finest Silversmiths from the 1950’s through the 1970’s. There is a pure and simplistic beauty that each piece has and is the work of a guilded silversmith created just for you. The collection is ever changing and we are glad to share it with you when you are in the store or on the web.

Orrefors - KostaBoda, Two of Sweden’s oldest Crystal companies united several years ago. Each still artistically hand crafts lead free crystal creations for discriminating shoppers. We carry the ever revolving collection of crystal from each company in store and on line.

Royal Copenhagen, Founded in 1775 Royal Copenhagen is one of the oldest company in Scandinavia. It still produces the highest quality of porcelain that the world has come to expect from Royal Copenhagen. That does not mean that it has not kept up with the times. Today patters like Mega Blue and Star Fluted both pay homage to the past, but are in step with the times. Available in store and on line.

Huldra Silver, High up in the mountains of Southern Norway at the entrance of a centuries old silver mine is Huldra Silver. They recreate some of Norway’s most classic silver jewelry. All by hand and with silver from their mine just like centuries ago. These pieces each are the work of a Master Silversmith with years of experience and are created for special occasions. This collection changes with the whims of the Silversmiths at Huldra Silver so stop by the store or visit on line to see the latest pieces.

Skagen, We carry Skagen’s Classic Danish Design in both watches for men and women, but also the European Collection of Skagen Jewelry. Few places in the US carry the full line of Skagen Creations, but The Nordic Shop has specialized in that for over 10 yrs.

Ekelund, Sweden’s most awarded weavers create both classic old style runners and linens that we have come to expect from them. They also create contemporary ones that express the on going progress of contemporaryt Swedish Style. The collections are always changing so remember to come in store or to check on line to see what is new.

Kari Traa, “For Women, by Women”. That statement says it all with Kari Traa. As a Norwegian ski racer for a large part of her life she never had nice layering pieces that were actually designed for a woman. They were always scaled down designs from men. Kari started her own company to create nice quality layering pieces for women only. Her designs are truly Nordic inspired and are crafted from the finest quality Merino Wool available. The result is a line that our customers love. It gets used as base layer, active wear, street wear, sleep ware, you name it. Comfort has no boundaries.

Scandinavian Foods, The Nordic Shop always has a revolving collection of Scandinavian Foods. If you like Scandinavian Candies and Chocolates we have your sweet tooth covered. We also carry some of those hard to find items for Scandinavian cooking and baking. Christmas it looks like a mini candy store with all the goodies that you need for a perfect God Jul.

Scandinavian Cookware, When you are ready to start doing some of your own Scandinavian Cooking or Baking we have all the equipment and expertise to help you get started on the right foot. We can not only show you which items you will need for making Lefse that first time, but we will be glad to give you a list of helpful suggestions that will help make it a fun experience. Available in store and on line.

Schneiders, Classic Alpine Style knows no boundaries. We love the quality that Schneiders puts into all of its clothing. These are true classics and staples for your wardrobe with their alpine styling, horn or pewter buttons and rich detailing. These are forever pieces. When Winter arrives the first thing to go is the Long Hunting Coat. This has not changed in centuries. It is a full length coat made of waterproof loden cloth, cut so that you had full range of motion for hunting. You actually look like you are floating across the street when you wear this classic. Available in store and on line.

Geiger, Another twist on Classic Alpine Style from Germany. Who doesn’t know the name and quality of Geiger. If you are going to have a store that caters to that Northern Lifestyle you need to have Geiger blazers and coats to help round out the selection. Our customers love the classic Alpine look of Geiger and quality of fabrics. These pieces go everywhere from casual to elegant. Our selection is always changing. Come in often or see us on line.

Parajumpers, One of our newer brands, but built for the wilds of the North country. These pieces pay homage to their cousins used by the Air, Sea, Rescue Service in Alaska called “Parajumpers”. As the story goes, 15+ yrs ago a European designer took his sons and grand sons on a fishing trip into Alaska. The plane they were in was forced to make an emergency landing due to a severe storm that blew up. They thought that they were going to die when they heard the sounds of a helicopter. It was the Parajumpers and they had braved the storm to rescue them. To pay them back the designer created the brand Parajumpers, where part of the sales goes to them to pay for equipment and for their relief fund. These designs are made for the environs of Alaska and no matter the weather you will be cozy and warm in one. Shop early, because they go fast.


Christmas Decor, Clothing, Fashion, Cooking, Giftd, Homegoods, Jewelery

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Member since 2 years ago
  • Walter@TheNordicShop.net
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Business HourClosed Now

  • Monday
    11:00 am - 05:00 pm
  • Tuesday
    11:00 am - 05:00 pm
  • Wednesday
    11:00 am - 05:00 pm
  • Thursday
    11:00 am - 05:00 pm
  • Friday
    11:00 am - 05:00 pm
  • Saturday
    11:00 am - 05:00 pm
  • Sunday Closed

Author Info


Member since 2 years ago
  • Walter@TheNordicShop.net
View Profile