For the past 20 years Tracy has held executive positions in management, marketing, business development, and analytics. The types of organizations she works with span wide from engineering to economic development. In 2018, her entrepreneurial spirit kicked in and she launched Krakerjak – a strategic marketing, sales, and analytics firm.
Tracy is known throughout the SE MN business community by her wide variety of
speaking engagements on topics related to marketing, sales, and data analytics. By helping organizations integrate business, marketing, and sales plans, she has helped them identify and eliminate waste based on measurable analytics as well as helped them recognize and adapt to change.
A native of Rochester, Tracy is an active community member, serving on a variety of boards and committees. Currently, she is a director on the People's Energy Cooperative Board. Previous serving includes a director at the March of Dimes, Chair of their Signature Chef’s Auction Committee, as well as an honorary family at several events and awarded their prestigious award of “Volunteer of the Year” for the State of Minnesota. Tracy has also served on the Journey to Growth Regional Committee and for the Rochester Area Builders. Tracy, husband Damian, son Otto and dog Luke Skywalker enjoy the outdoors and live near Whitewater State Park in Elba, MN.
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